Why I Started Chère Fine

Dear soft souls,
I started Chère Fine because everything felt heavy — the textures, the messaging, the pressure. Fine hair didn’t need more weight; it needed more care.

What I longed for
Products that disappeared into hair and left behind only softness. Honest labeling. Routines that felt like a breath out.

Our promise
Lightweight, vegan, reef-safe, colour-safe. A small number of intentional formulas that play well together and support gentle habits, not harsh fixes.

Softness as strength
Caring for something delicate teaches patience, presence, and love. It changes how you move — with your hair and with yourself.

What we’re building
Education, tiny rituals, a community that celebrates the beauty of “less.” Wherever you are in your journey, there’s room for you here.

With love,
Mel, Founder of Chère Fine

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